Capital Allocation Excellence

We've spent the last seven years helping Australian businesses make smarter capital decisions that create lasting value and sustainable growth.

Our Beginning

vosarinexa started in 2018 when our founder Helena noticed something troubling. Too many profitable businesses were struggling with capital allocation decisions that seemed straightforward on paper but proved complex in practice.

The problem wasn't lack of capital or poor business fundamentals. It was the gap between having money to invest and knowing where to put it for maximum impact.

We decided to focus exclusively on this challenge. Not broad financial consulting or generic business advice, but the specific art and science of allocating capital effectively.

Smart Capital Decisions

Evidence-Based Approach

Every recommendation we make is backed by data analysis and real-world testing. We don't rely on theories or generic frameworks that sound good but fail in practice.

Long-Term Perspective

Capital allocation isn't about quick wins. We help you build decision-making frameworks that create sustainable value over years, not quarters.

Practical Implementation

Strategy without execution is worthless. We work alongside your team to ensure capital allocation decisions actually get implemented and monitored properly.

Transparent Communication

No jargon, no black boxes, no mysterious formulas. You'll understand exactly why we recommend specific allocation strategies and how they align with your goals.

Leadership

Helena Sinclair

Chief Executive Officer

Helena brings fifteen years of experience in capital markets and strategic finance to vosarinexa. Before founding the company, she spent eight years as Senior Vice President at Melbourne Investment Partners, where she managed capital allocation for mid-market companies across Australia and New Zealand.

Her approach combines rigorous financial analysis with practical business sense. Helena holds a Master of Applied Finance from Macquarie University and is a CFA charterholder. She's known for translating complex financial concepts into actionable strategies that business owners can actually implement.

When she's not working with clients, Helena teaches capital allocation workshops at Queensland University of Technology and writes for the Australian Financial Review's business strategy section.

180+

Capital Allocation Projects

Completed strategic capital allocation assessments and implementation plans for businesses across diverse industries since our founding.

$2.4B

Capital Optimized

Total value of capital allocation decisions we've analyzed and optimized for our clients, from technology investments to market expansion.

94%

Implementation Success Rate

Percentage of our recommended capital allocation strategies that clients successfully implement within planned timeframes.

7.2

Average ROI Improvement

Average multiple improvement in return on invested capital that clients achieve within 18 months of implementing our recommendations.

Discuss Your Capital Strategy